I’m Claire, founder of In Her Bold Era. This brand was born from a style page I started on Instagram in early 2026, at a time when I was struggling to get regular work in the TV industry after a 15 year career which ended a while ago in redundancy. The freelance life is uncertain and I was desperate to do something I could have control over. When I thought of starting an online shop I realised I’d already been building the brand on Instagram for months, and this business idea was born.
The mission of In Her Bold Era is to empower women to step out of the shadows, take up space, and live boldly through curated, eco-conscious and female-led collections that serve as daily affirmations of self-worth.
My vision is to build a thriving, supportive community of women who reject societal expectations of shrinking back, fostering a movement where every woman feels at home in her own body and proud of her bold era.
I’m a huge supporter of small businesses and circular fashion, so you’ll find products made by individuals or small businesses, and items made from recycled materials in my Reborn Collection.
If you’re a female-led small businesses and think your products would be a good match for my store, get in touch!